Banking on Strategy: RBL teams up with D Gukesh

RBL Bank, one of India’s leading private sector banks, has announced its association with Indian Chess prodigy D Gukesh, appointing him as the Bank's brand ambassador.

 The 18-year-old Grandmaster, hailed as one of India’s brightest chess talents, is set to challenge reigning World Chess Champion Ding Liren this week at the World Chess Championship in Singapore, scheduled from November 23 to December 13, 2024.

Gukesh D’s remarkable journey to becoming the youngest-ever contender for the World Chess Championship and the third youngest player in history to achieve a chess rating of 2700 underscores his innovative and bold approach to the sport. His achievements resonate with the spirit of a new India—dynamic, visionary, and ready to compete on the global stage.

Through this partnership, RBL Bank reinforces its commitment to empowering its customers by aligning their financial aspirations with the precision and foresight emblematic of a chess grandmaster’s strategy.

Commenting on the partnership, R Subramaniakumar, MD & CEO, RBL Bank, said: "In life, as in chess, every move counts. At RBL Bank, we focus on enabling our customers to make the right financial moves. Partnering with Gukesh is a perfect alignment of values—his strategic excellence and foresight reflect the thoughtful planning we bring to our customers’ financial journeys. The entire RBL Bank family wishes Gukesh immense success in his challenge for the World Chess Championship 2024."

Sharing his excitement, Gukesh D remarked: "This partnership with RBL Bank is a significant step in my journey. The Bank’s focus on aligning customer goals with foresight mirrors the strategic thinking required in chess. Their dedication to innovative solutions and stability reflects the same precision needed for a winning strategy. I am honored to partner with an institution that understands the importance of thinking ahead to achieve success, whether in chess or financial planning."

This collaboration marks a unique synergy between sportsmanship and strategic financial management, further solidifying RBL Bank’s position as a forward-thinking institution. The entire nation will be watching closely as Gukesh aims for victory in Singapore, embodying the spirit of determination and excellence.

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