Step into style: Paragon joins quick commerce

Paragon, a leading footwear brand, has announced its foray into the quick commerce segment through partnerships with Swiggy Instamart and Zepto. This strategic initiative caters to the growing demand for instant, on-demand footwear solutions, aligning convenience with affordability and style.

In the first phase, Paragon’s products are now available across eight major metropolitan cities—Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore. The move addresses an emerging consumer need for quick access to essential footwear, whether for everyday use or unexpected situations, with plans to expand into additional cities soon.

Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, shared his excitement about the venture: "Our expansion into quick commerce platforms has been a game-changer, allowing us to meet urgent consumer needs with unmatched speed. The overwhelming response to our initial rollout confirms the potential of this model. Paragon is reshaping the traditional footwear retail experience by blending accessibility, convenience, and quality."

The initial catalog includes a wide range of essential footwear, such as slippers, clogs, school shoes, and ethnic wear. Paragon also plans to introduce casual footwear in northern and eastern markets, expanding its offerings to meet the diverse needs of Indian consumers.

By collaborating with Swiggy Instamart and Zepto, Paragon is revolutionizing how footwear is purchased in India, ensuring that customers can step into comfort and style, anytime, anywhere—with just a click.

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