Bigbasket partners with social media influencers to brighten Diwali

Bigbasket is transitioning into a full-stack quick commerce player, bringing more than just groceries to the doorsteps of its customers. This transition reflects bigbasket’s commitment to expanding its quick commerce offerings where customers are increasingly demanding a wider selection of quality products from top brands in the shortest time possible.

With Diwali just around the corner, bigbasket is making it easier than ever for customers to celebrate the festive season by offering an exciting variety of products—delivered in just 10 minutes. bigbasket is fully geared to offer Diwali specific range like gold and silver coins from Tanishq, latest electronics and home appliances from Croma, toys from brands like Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.

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Speaking about this, Anand Bhaskaran, Marketing Head - bigbasket said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”

Diwali Marketing Campaign has drawn inspiration from ‘Poo bani Parvati’ as a concept: where influencers are transforming into different festive personas to demonstrate the versatility of bigbasket's offerings—whether it is preparing for a family gathering, hosting a Diwali party, or setting up for a traditional puja.

In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah bring their unique flair to the campaign, while in the East, RJ Princy Parik and Aatman Desai showcase the festive energy. Down South, mega influencers like Danish Sait, Ayyo Shraddha, and Anu show off bigbasket’s wide range of products for every festive occasion.

The campaign is set to light up social media , showcasing how bigbasket is not just limited to groceries but is now a comprehensive quick commerce player. With fun and creative reels, influencers highlight the app’s ease of use, vast product selection, and how bigbasket is transforming Diwali shopping across India.