Myntra Birthday bash turns heads with a star-studded fashion campaign
Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is all set to celebrate Fashion’s Biggest Party - the Myntra Birthday Blast with the launch of its new campaign featuring two ad films. One of the films features veteran music composer Anu Malik and TV personality Maheep Kapoor on celluloid, while the other sees Abbas-Mastan, Usha Uthup, Kusha Kapila, Gia Manek, Rupal Patel, and Chunky Panday in a hilarious take on the Myntra Birthday Blast. Packed with fashion, fun, and incredible deals, the second edition of the Myntra Birthday Blast, kicking off on March 1, also includes return gifts and surprises for its customers.
In the first ad film, Maheep Kapoor’s lavish birthday party turns into a fiasco when she realizes her guests are attending Myntra’s Birthday Blast instead, drawn by the tempting return gifts on offer. Anu Malik, also featured in the ad, is initially shocked but adds to the comedy with a quirky song, all while showcasing the exciting offers at play.
The second film follows Kusha Kapila as she conducts a “fashion refresh” for iconic Indian cinema figures like Abbas-Mastan, Usha Uthup, Chunky Panday, Rupal Patel, and Gia Manek, who have their unique style. This ad combines global fashion trends with beloved characters, blending humour, meme culture, and topical references into a fun and stylish narrative.
Speaking on the campaign, Kejal Parekh, Associate Director, Marketing, Myntra, said, “As we approach the significant milestone of celebrating Myntra's 18th year, we're incredibly excited to launch the second edition of the Myntra Birthday Blast. Our customers have been the cornerstone of our journey, and this year, we want to express our gratitude through unique 'return gifts' and the best trends in fashion, beauty and lifestyle that truly reflect our appreciation. To add a layer of light-hearted fun and amplify the excitement surrounding this event, we've collaborated with icons like Abbas-Mastan, Anu Malik, Usha Uthup and Chunky Panday, Maheep Kapoor and Kusha Kapila. Their unique personalities and entertaining presence bring an unexpected and engaging twist to both films while showcasing how the Myntra Birthday Blast is the definitive destination for exceptional value and unforgettable experiences."
About the Ad film:
In this hilarious new ad, Myntra’s Birthday Blast takes center stage at Maheep Kapoor’s extravagant birthday party, which turns into a comical disaster when no one shows up. Surrounded by untouched cake and candles, Maheep’s frustration grows until Anu Malik bursts in with his signature energy, proclaiming “Aag laga di!” But Maheep quickly corrects him, revealing that it wasn’t him, but Myntra who’s stolen the show, as everyone has flocked to Myntra's birthday celebrations for its assured return gifts and offers on premium brands. Anu, ever the dramatic character, is initially shocked and excited by the idea of free gifts, but after Maheep’s glare, he goes all out and attempts to salvage the situation by singing a quirky song about how her birthday was overshadowed by Myntra’s offerings.
The next ad film also is a behind-the-scenes look at the making of their Birthday Blast shoot, featuring fashion refreshes for celebrities known for their iconic, individualistic fashion choices. Hosted by Kusha Kapila, the makeover guru with a sassy attitude, the film showcases the transformation of stars like Gia Manek, Usha Uthup, Rupal Patel, and Chunky Panday. From Gia's shift from traditional wedding wear to a sleek Little Black Dress to Rupal’s bold neon looks, and Chunky’s resistance to wearing anything but his signature colourful shirts, the film delivers a fun mix of humour, chaos, and high-fashion makeovers. The ad film also sees the iconic Usha Uthup, spotted in a fresh new avatar, belting out a specially composed birthday song for Myntra, adding a fun twist to their vibrant celebration. With star-studded cameos and quirky interactions the ad also sees the debut of iconic film-making duo Abbas-Mastan, who pay homage to some classic memes from cinema.
Film 1:
Creative Credits: Adarsh Atal, Aishwarya Mahurkar, Ambalika Sen, Zeba Shaikh
Agency: Tilt Brands Solutions
Production House: Dreamcatchers India
Director: Ankit Mehrotra
DOP: Kunal Kuray
Producer: Kirk Jacob
Film 2:
Production House: SW Studios
Director: Jaunty
DOP: Abhimanyu Sengupta
Producer: Aveg Tyagi
The Myntra Birthday Blast (MBB) offers customers an unforgettable shopping experience with over 4 million styles across more than 7000+ brands. Additionally, shoppers can get assured return gifts, including iPhones, AirPods, and other exciting products. The event will also enable topical activations surrounding Women's Day, Champions Trophy, and Holi, ensuring there is something for everyone.
Also Read: Myntra teams up with Meta to launch a fun emoji campaign on WhatsApp
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