Nykaa Fashion launches "Stay Stylish" campaign with celebrity twists
Mumbai-based fashion e-commerce platform Nykaa Fashion has unveiled its latest campaign, "Stay Stylish," featuring Bollywood actress Janhvi Kapoor and social media influencer Kusha Kapila. The campaign takes a humorous approach to highlight the undeniable allure of Nykaa Fashion's offerings, which can turn heads and spark conversations even in unexpected situations.
The campaign features two digital films:
Janhvi Kapoor's Fan Girl Moment: In a surprising turn of events, Kapoor, known for her glamorous appearances, gets starstruck on the set of a horror film. She abruptly halts filming to inquire about the assistant director's outfit, proving that Nykaa Fashion's collection can grab attention anywhere.
Kusha Kapila's Hospital Chic: Even amidst the chaos of an emergency room, Kapila, sporting a neck brace, can't help but compliment another patient on her stylish dress. This humorous twist underscores the fact that Nykaa Fashion's clothes make a statement, regardless of the occasion.
Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “At Nykaa Fashion, style isn't just a choice – it's our passion. We're dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we've got everything one needs to stay ahead in the fashion game.”
Janhvi Kapoor, Nykaa Fashion's Brand Ambassador said, “This campaign is extra special for me. Nykaa Fashion is my absolute go-to for any high-stake weekly occasion. Their curated collection of brands in their Global Store and their designs from the House of Nykaa Fashion are incredible, making sure I'm always dressed to step out in style. Whenever I’m in Nykaa Fashion, I know I am going to be asked "Oh my god, where is your outfit from?”
Echoing Janhvi’s sentiments, Kusha Kapila, added: “This campaign really speaks to me! I mean, who doesn't love stealing the spotlight and getting those outfit compliments, right? Whether it's a movie night or a brunch with friends, you can bet I'm scrolling through NykaaFashion's amazing collection for stylish looks, 'cause I know when I'm looking good, it's all thanks to Nykaa Fashion!"
The campaign extends beyond these two celebrities, promising to feature more popular faces sharing their "Stay Stylish" stories.
This creative campaign, developed in collaboration with The Script Room, positions Nykaa Fashion as a one-stop destination for those seeking to stay ahead in the fashion game and leave a lasting impression
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