BJP spent INR 100 crore on ads since May 2018: Reports

According to media reports, the Bharatiya Janata Party (BJP) has allocated over INR 100 crore for political advertisements on Google and YouTube. This spending spree began in May 2018, coinciding with the introduction of Google's Ads Transparency Report.

As per the media report, BJP's share in Google ads, spanning from May 31, 2018, to April 25, 2024, constitutes approximately 26% of the total expenditure. Out of the 217,992 pieces of content classified as political advertisements by Google, BJP has contributed over 161,000, accounting for a substantial 73% share.

The report further delineates that the political ads identified by Google include promotions from government publicity verticals, news organizations, and commercial ads featuring actor-politicians.

Following BJP, the Congress party holds the second position with approximately 5,992 online ads during the same period, amounting to an expenditure of around INR 45 crore. The third-largest spender on Google platforms is Tamil Nadu's DMK, with an expenditure nearing INR 42 crore since May 2018.

Tamil Nadu emerges as the primary target for political advertisements on Google, trailed by Uttar Pradesh, Madhya Pradesh, Telangana, and Karnataka.