Youtube introduces shopping affiliate programme in India

Youtube has launched its shopping affiliate programme in India through Myntra and Flipkart. With this programme Youtube is empowering creators to get their products tagged in their videos directly at the time a purchase is made on the website of the retailer. A blog post has been released by Google where it states:  “We have always been committed to providing creators with diverse revenue streams and innovative tools to succeed. The YouTube Shopping affiliate program gives creators yet another way to earn from their content and to deepen their engagements with their communities.”

Further it states: "We're incredibly excited about the future of YouTube Shopping in India and committed to building a platform where creators can thrive, viewers can discover, and brands can connect. We can't wait to see how Indian creators embrace these new opportunities and bring shopping to life on YouTube in even more creative and exciting ways,”

Viewers will be getting access to product recommendations that has been curated by the creators. Besides brands will get the opportunity to augment product discovery, generating leads that are of high quality through the Youtube Shopping affiliate programme.