Bombay Shaving Company boosts voter turnout with Do the SENSI Thing
Bombay Shaving Company, known for its innovative hair removal products and relevant and engaging marketing campaigns, has taken the initiative to encourage greater voter turnout in the ongoing Lok Sabha Elections through its latest “Do the SENSI Thing” Campaign This initiative aims to highlight the pressing issue of low voter turnout, particularly amongst the youth, in a fresh and honest way. With a focus on Mumbai and Delhi, the campaign urges audiences to prioritize the nation by avoiding “trivial or NONSENSI” excuses that prevent them from exercising their right to vote. With impactful messages like "Turning your back to the nation is NONSENSI. Showing the finger is SENSI." the brand hopes do its part to instill an urgency to vote this time.
Unlike other topical campaigns on voting, Bombay Shaving Company is making a sustained effort to drive the message across all its social and owned platforms and has invested in marque media as well over a period 7-10 days as the cities of Mumbai and Delhi go into vote. The visual cues, content and messages that have been crafted to speak to the reluctant young voter, reminding them of the importance of every vote - has been appreciated going by the reactions online.
Bombay Shaving Company spokesperson said. “As a consumer-focused Indian brand deeply rooted in the community, and constantly questioning the norm, we felt that we wouldn't be honest to our core values if we didn't do our bit. We just cannot be indifferent to such a significant matter of national interest. In addition to spreading awareness outside the company, we’re also making special arrangements this year to encourage our colleagues at work to vote, because I truly believe every vote counts and every voice matters.
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