Caresmith's quirky response to Bombay Shaving Company

A personal care and grooming appliance brand, Caresmith, has responded to the Bombay Shaving Company debacle with a 'print advertisement' of their own. Rushabh Shah, co-founder of Caresmith, shared a post filled with sarcasm, targeting Bombay Shaving Company's CEO, Shantanu Deshpande, who faced backlash over a viral print advertisement.

The ad reads: 'Dear Shantanu. You may or may not have hair. But our Head Massager Doesn’t C.A.R.E. This satirical take on BSC's 'Dear Prachi' ad expresses Caresmith's wish that no one should be bullied into purchasing their products.

Shah, in a sarcastic tone, mentioned their lack of funds for a newspaper ad and suggested sponsorship through purchases of their head massagers. He also ridiculed the hate received by Shantanu Deshpande.

Meanwhile, a print ad by Bombae, BSC's sister brand, aimed to show unity with UP state Class 10 topper, Prachi Nigam, who faced trolling due to her facial hair. However, netizens criticized the move as opportunistic. Manisha Kapoor, CEO of ASCI, revealed that the ad is under investigation after being reported on social media.