Bombay Shaving Company launches 'Be Sensi' ,ft Shantanu Deshpande

Bombay Shaving Company, known for its innovative hair removal products for a new generation of Indians and exciting marketing campaigns, has launched a new campaign video for its Sensi Smart 3 Razor – “Be SENSI”. The campaign highlights the benefits of its hottest selling Sensi Smart 3 razor for first-time and early shavers, who are tentative of shaving - fearing razor burns and a harsh shaving experience from regular razors. In the video, Bombay Shaving Company’s Founder and CEO, Shantanu Deshpande is seen making an appearance as a firefighter, leading the “SENSI Brigade” and rescuing a young man who is in extreme discomfort caused by using a ‘Razor that Burn’. Shantanu provides the shaver with the ideal razor for every day, Sensitive on Skin Shaves, the Sensi Smart 3 (with Aloe Lubricating strip) .

This digital campaign addresses the prevalent concerns of the consumers fearing razor burns, especially among the first-time and early shavers. It also provides a perfect solution with the Sensi Smart 3 razor, boasting an Aloe cooling strip, in a fresh and humorous way. Adding another dimension to their founder-led brand building strategy, the campaign video features Shantanu Deshpande, the founder of Bombay Shaving Company leading the charge with his “Sensi Brigade” to fight Razor burns that are Non-Sensi .

Shot in a contemporary style, with exaggerated quirk the film does well to communicate the advanced benefits of the Sensi Smart 3 razor, in a way that gives Bombay Shaving Company a distinct vibe and personality in a typically non-experimental category - when it comes to advertising.

Conceptualized by the Mumbai-based marketing and advertising agency Sideways, the campaign aims to strengthen its reach through a comprehensive 360-degree marketing strategy across both online and offline channels. By fostering loyalty among young shavers, the campaign is set to solidify Bombay Shaving Company's position as the preferred choice for hair removal and grooming needs in the market.