Burger King India ignites Diwali with #BurgerKingSwaadKaPatakha

This Diwali, Burger King India is bringing an explosive twist to festive celebrations with a one-of-a-kind, AI-powered campaign, #BurgerKingSwaadKaPatakha. Known for bold flavours and innovative engagement, Burger King invites customers to create their own unique "patakha" (firecracker)-inspired packaging for favorite menu items through an advanced microsite, where creativity and technology meet. Participants who share their personalized designs can win a Free Whopper, adding even more flavor to the festivities.

The campaign, accessible at BurgerKingSwaadKaPatakha.com, allows customers to choose from six beloved Burger King items and pair them with six iconic firecracker designs. The platform's AI feature then generates a custom packaging design for participants to showcase online. By sharing these creations with #BurgerKingSwaadKaPatakha and tagging Burger King India, fans can share in the festive fun while receiving a free treat.

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Kapil Grover, Chief Marketing Officer of Burger King India, spoke on the campaign: “At Burger King, we’re always striving for new ways to enhance customer engagement. Our guests love the bold flavors we offer, which is why the #BurgerKingSwaadKaPatakha campaign gives them a way to celebrate that taste explosion in a uniquely personal way. This AI-driven Diwali initiative celebrates the festive season and allows fans to design a fun, interactive experience with Burger King."

Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Creative India, added: "Diwali is about togetherness, and this campaign brings fans closer to our brand with a cultural twist. It perfectly fuses tradition with technology, making the experience not just creative but also celebratory."

The campaign kicked off on Instagram with teasers on October 28, and from now through November 1, Burger King will reveal unique packaging designs daily to inspire creativity and encourage participation. This Diwali, Burger King India is blending innovation with tradition, inviting customers to ignite their own taste-filled celebrations with a burst of creativity.