Sa Re Ga Ma Pa 2024 secures 23 Brand Partnerships across Zee TV & ZEE5

Sa Re Ga Ma Pa 2024 Secures 23 Brand Partnerships Across Zee TV and ZEE5, Powered by Remarkable Content, Innovative Integration, and 360-Degree Media Solutions

Carrying forth its legacy of nearly three decades, Zee TV’s iconic music reality show Sa Re Ga Ma Pa has made a grand return, capturing the hearts of audiences across the nation. This season’s evolution features a dynamic new panel of mentors—Sachin-Jigar, Sachet-Parampara, and Guru Randhawa—whose chart-topping hits have become the soundtrack of India's musical journey. Along with hosts Vipul Roy and Salman Ali, these mentors bring fresh energy to the stage, guiding a new crop of exceptionally talented singers. Contestants' performances have not only wowed audiences but have consistently earned praise from visiting celebrities such as Kartik Aaryan, Vidya Balan, Tripti Dimri, Shilpa Shetty, Annu Kapoor, and Kumar Sanu, who have all applauded the singing prowess on display. Each week, the show’s contestants have demonstrated their versatility and passion, delivering stunning renditions that have left the mentors, guests, and viewers equally mesmerized.

Building on the show's compelling content and widespread appeal, Sa Re Ga Ma Pa 2024 has emerged as every advertiser’s go-to platform. ZEE has successfully onboarded 23 esteemed sponsors for this season, setting a new benchmark in brand partnerships. The show’s integration strategies stand out for their innovative approach, seamlessly weaving brand narratives into the contestants’ emotional journeys while enhancing audience engagement.

The diverse lineup of sponsors represents various industries, including FMCG, automotive, and consumer durables, underscoring Zee TV's ability to create bespoke marketing solutions tailored to different sectors. Notable partners this season include Birla Opus Paints as the Title Sponsor; Chocolate Horlicks and Cadbury Celebrations as Co-Presenting Sponsors; Smith & Jones Pasta Masala, Catch Masale and Clinic Plus Shampoo as Co-Powered By sponsors; with Vicks Double Power, Garnier Super UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, and Yamaha Racing as Special Partners. Additionally, Mastercard, Voltas Beko and Merino Laminates are on board as Associate Sponsors.

The show’s success has led to exclusive brand partnerships for ZEE5 with industry leaders such as Birla Opus Paints, Catch Masale, Dish TV, Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism. These strategic alliances reinforce ZEE5’s position as a premier OTT platform, seamlessly blending entertainment with impactful brand storytelling.

The exclusive participation of brands like Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism further underscore the platform’s value proposition for advertisers. In-show integrations with Manyavar Mohey and Lux Lyra were particularly effective, organically showcasing their collections during the peak festive season. This approach will not only captivate audiences but also foster meaningful brand connections.

The success of Sa Re Ga Ma Pa 2024 is not only attributed to its engaging content but also to Zee TV's comprehensive 360-degree media strategy, which provides sponsors with an unparalleled multi-platform presence. From television to digital to social media, the show’s integrations have been crafted to ensure high visibility and meaningful interactions:

• Television: Integrations appear during live performances, judging segments, and behind-the-scenes contestant stories, making sponsors an intrinsic part of the show’s storytelling.

• ZEE5: With increasing digital consumption, ZEE5’s interactive ads, branded content, and seamless in-app integrations help sponsors connect with tech-savvy younger audiences.

• Social Media: With a robust presence across Instagram, Facebook, Twitter, and YouTube, Sa Re Ga Ma Pa allowed sponsors to engage with viewers in real-time. Social media campaigns, behind-the-scenes content, and influencer partnerships ensured that brands like HUL, Capital Foods, Yamaha, and BKT Tyres reached their target demographics effectively.

Ashish Sehgal - Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, 'We are proud to have driven the return of Sa Re Ga Ma Pa with an impressive lineup of 23 esteemed sponsors this season. Our innovative approach to integrating brand partnerships across television, digital, and social media platforms enables us to create meaningful connections between brands and audiences. By strategically aligning our sponsors with the emotional journeys of the contestants, we not only amplify viewer engagement but also provide our partners with standout opportunities in a competitive marketplace. Securing such a diverse range of sponsors underscores our team's commitment and ability to deliver impactful solutions. We are glad that the new season of Sa Re Ga Ma Pa is reigniting musical passion among millions of viewers while delivering significant value to our partners.'"

Mangesh Kulkarni, Chief Channel Officer, Zee TV, added, “The 2024 season of Sa Re Ga Ma Pa has truly struck a chord with audiences, thanks to the fresh panel of mentors who bring their unique musical styles, and the exceptional caliber of talent that graces our stage week after week. The format has evolved with thoughtful content innovations, ensuring that each performance resonates deeply with viewers. This captivating blend of music, emotion, and storytelling has not only delighted our viewers but also attracted a strong lineup of advertisers who recognize the power of our platform. I’d like to thank both our viewers as well as sponsors for their continued faith and support towards Sa Re Ga Ma Pa. Going forward, it will remain our constant endeavour to create significant value for our partners through creative brand integration strategies”

With a powerful combination of musical brilliance, content innovation, and a robust 360-degree media strategy, Sa Re Ga Ma Pa continues to set the bar higher for music reality shows in India.