CNN-News18 dominates with 72% lead over Times Now during elections 2nd phase

As per the recent data which has been released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued to be dominating the coverage of the Lok Sabha Elections with leadership, during the second phase of polling  taking place on  April 26th.

 With an exceptional lead of 72%  over Times Now, CNN-News18  has persisted to be the number one choice of audiences for all-inclusive polling day coverage. It encapsulated a splendid market share at 38.8%, having a considerable seize over Republic TV, which captured a market share of 24.7%. Times Now and India Today TV followed with 22.6% and 8.2% market share, respectively. (Source: BARC India | TG:  2+ | Mkt: India | Period: 26th Apr 2024 | Market Share%, 7 channels considered)

 The dynamic performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel's extensive network of reporters across the states going for polls ensured comprehensive coverage from all over the country. CNN-News18's presentation with engaging graphics and insightful explainers simplified complex trends and data, making it easily palatable for the audience.

 Speaking on the channel’s performance, Zakka Jacob, Managing Editor, CNN-News18 said, “CNN-News18’s leadership in the second phase of elections is an affirmation from our viewers about our brand of nuance over noise journalism. At a time when audiences demanded the fastest and most comprehensive polling day coverage, they turned to CNN-News18 as their trusted source of information. We expect to see more viewers tuning in as the election fervour peaks in the coming weeks.”

 Smriti Mehra, CEO – English News, Network18 added, “We are delighted by the channel’s exceptional performance on the polling day, securing a strong lead over competition. This success not only underscores our commitment to delivering outstanding news coverage but also boosts advertiser interest, highlighting the impactful journalism and broad audience appeal that define our platform.”