Chitralekha now presents "Autocar Gujarati'

Chitralekha ' is the largest selling periodical in Western India. And, Autocar India - is a successful Auto Magazine of the nation.

Guajarati version begins with an 8 to 16 page magazine- within- magazine format. It will be circulated every month along with the Chitralekha's edition.

The magazine will feature a separate cover, but the format will be absolutely similar to that of "Autocar India'. The readers of "Chitralekha' will now have an access to contributions by the best Auto writers of the nation including - Shapur Kotwal, Hormazd Sorabjee, Ajit Dalvi and others.

The president-publisher, Chitralekha Group, Mitrajit Bhattacharya said, "Autocar is the best name in the trade. Gujaratis are the biggest buyers of automobiles and Chitralekha reaches them week after week. Therefore, it makes sense to do the tie-up. Auto companies, I am sure, will be excited with a proposition as this one."

He further continued and said, "The frequency of Autocar has been kept at once a month, because Automobile purchase is a big decision and does not happen overnight. Monthly is a good frequency to cater to the discerning audience with the best of news, views and opinion about the auto world, without being late."

The team of "Autocar Gujarati' are reviewing the new car brands month after month and their 8 page edition will soon be launched as an Independent Magazine, if the things will be all right.