Chrome DM Celebrates 16 Years of Excellence in Media and Brand Insights

Chrome DM, a trailblazer in media distribution audits, proudly marks its 16th anniversary. Founded in 2008, Chrome DM has grown from a small distribution audits company to a comprehensive industry leader, pioneering in several industry segments and expanding its service offerings to meet the evolving needs of the media and entertainment sector.

Chrome DM began its journey with a modest team of five, operating in just 10 towns. Today, it stands as a robust organization with over 650+ dedicated professionals, spanning over 3,300 towns and 5.9 lac villages across India. Starting with 100 panel homes in 2009, the company had expanded to an impressive 34,000 by 2019. The number of touchpoints has surged from 400 to 3.6 lakh active respondents and over 100,000 active SDKs across digital touchpoints, reflecting its extensive reach and influence.

Initially focused on distribution audits, Chrome DM has diversified its portfolio to include four distinct verticals:

1. Traditional Media: Offering a wide range of services for broadcasters, like Chrome Track 2.0, Subscriber Establishment Survey (SES), Distribution Potential Index (DPi), Chrome DM has established itself as a trusted partner for the entire broadcast industry.
2. New Media: With the advent of OTT platforms, Chrome DM launched Chrome OTT (COTT), providing monitoring and analysis services for OTT content and measuring consumption across all digital platforms via Chrome Digital Track.
3. Brand Audits: This division focuses on retail audits, mystery shopping programs, and other services that deliver critical insights to brands about their market performance and consumer engagement.
4. Media Research: Providing industry insights across the media and entertainment sector, this division helps brands understand market trends and consumer behaviour, enabling them to make informed decisions.

"Reaching this milestone of 16 years is a testament to our team’s relentless commitment to innovation and excellence. From humble beginnings as a distribution audits company, Chrome DM evolved into a multifaceted organization with a strong presence across traditional media, new media, brand audits, and media research. I am immensely proud of our journey and grateful to our dedicated team, trusted clients, and valued partners. Together, we have built a legacy of trust and success, and I am excited about the future as we continue to set new benchmarks in the industry." – Pankaj Krishna, Founder & CEO of Chrome DM.

From its humble beginnings with one broadcasting client, Chrome DM now boasts active relationships with over 400 linear channels, major OTT platforms, production houses, international clients, state governments, and consumer brands. The company's innovative approach and unwavering commitment to excellence have also led to the establishment of four private limited companies under its umbrella, facilitating global partnerships and expanding its influence beyond national borders.

As Chrome DM celebrates this milestone, it extends its heartfelt gratitude to its colleagues, friends, clients, partners, and fellow countrymen for their trust and support. Their partnership has been instrumental in Chrome DM’s journey, and it looks forward to achieving even greater heights together. Thank you for choosing to partner with Chrome DM. Here’s to many more years of innovation, growth, and success.