Chrome DM Week 43: Hindi & English news channels lead in OTS metrics

Chrome DM's latest opportunity to see report presents comprehensive channel availability data for Week 43 (Oct 19^th – 25^th’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

Hindi News Channels

The OTS of Hindi news channels reveals extensive distribution reach:

• Times Now Navbharat with 98.37% OTS
• ABP News with 96.93% OTS
• India TV with 92.78% OTS
• Republic Bharat with 91.40% OTS
• TV9 Bharatvarsh with 89.03% OTS

English News Channel Distribution

In the English news segment, the OTS is:

• Republic TV with 90.51% OTS
• CNN News 18 with 73.76% OTS
• India Today with 68.90% OTS
• Mirror Now with 66.54% OTS
• Times Now with 61.22% OTS

This comprehensive OTS report demonstrates Chrome DM's expertise in Opportunity to see, specifically focusing on channel distribution and accessibility. The data provides valuable insights for distribution strategies and network planning, helping stakeholders understand their real market presence and opportunities for expansion.
*OTS – Percentage of connectivity (availability) of a channel across TV households factoring the off-take of package across all reported distribution platform in India.