Chrome DM OTS report: Key insights on Hindi and English news channel reach

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 49’24 (Nov 30th – Dec 6th ’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

Hindi News Channels

The OTS of Hindi news channels reveal extensive distribution reach:

• Times Now Navbharat with 97.75% OTS
• ABP News with 96.83% OTS
• India TV with 93.03% OTS
• Republic Bharat with 91.46% OTS
• Aaj Tak with 89.48% OTS

English News Channel Distribution

In the English news segment, the OTS was:

• Republic TV with 90.41% OTS
• CNN News 18 with 73.78% OTS
• India Today with 69.59% OTS
• Mirror Now with 66.55% OTS
• Times Now with 61.20% OTS

This comprehensive OTS report demonstrates Chrome DM's expertise in Opportunity to see, specifically focusing on channel distribution and accessibility. The data provides valuable insights for distribution strategies and network planning, helping stakeholders understand their real market presence and opportunities for expansion.

*OTS – Percentage of connectivity (availability) of a channel across TV households factoring the off-take of package across all reported distribution platform in India.

Also Read: Chrome Digital to reveal key insights in connected TV SES report 2024