Times Now commands 28% market share during 2024 Haryana & J&K elections

 Times Now, India’s leading English news channel, dominated the 2024 Jammu & Kashmir and Haryana Assembly elections week with a 28% market share, reaffirming its position as India’s Election News Headquarters (Source: BARC| 10L+| NCCS A 15-60 Males| Wk.41'24). Leading with a 33% market share in the prime-time slots, (Source: BARC| 10L+| NCCS A 15-60 Males | Wk.41'24, Weekdays 2000-2300hrs), Times Now dominated the electoral landscape with unparalleled election news programming, including its flagship shows India Upfront and The Newshour. 

Offering a holistic news viewing experience, Times Now surpassed its contemporaries on Counting Day with an impressive 27% market share (Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024). Led by seasoned journalists and backed by a robust lineup of curated election programming, Times Now delivered exclusive insights, minute-by-minute updates, live on-ground reports, and real-time analysis, ensuring viewers remained engaged and well-informed throughout the elections. 

On Exit Poll Day, Times Now maintained its leadership position, as the channel was the genre leader amassing 37% viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs). 

Counting Week Shares – Wk.41 2024

Source: BARC| 10L+| NCCS A 15-60 Males| Wk. 41'24

Viewership Shares – Weekday Prime Time

Source: BARC| 10L+| NCCS A 15-60 Males | Wk.41'24, Weekdays 2000-2300hrs

Counting Day Shares -  8th Oct. 2024

Source: BARC| 10L+| NCCS A 15-60 Males| 8th Oct. 2024

Exit Polls – 5th Oct. 6pm - 8pm

Source: BARC| 10L+| NCCS AB 22+ Males| 5th Oct. 2024, 1800-2000hrs