comScore enters Asia-Pacific markets

comScore, Inc. has announced its launch in Asia-Pacific region, including the introduction of an on-the-ground presence in Hong Kong, India and Australia. The appointments include Victor Cheng, sales director for Hong Kong, and Samantha Oh, account manager for Southeast Asia as well as Kedar Gavane with sales responsibilities for India and Kara Anglin with sales responsibilities for Australia.

Will Hodgman, comScore executive vice president for the Asia-Pacific region, said, "We are excited to have this talented group of individuals join the comScore team in Asia-Pac. With their wealth of industry knowledge and comScore's trusted digital media research offerings, we are confident we can address the growing needs in this market and provide the world class research and intelligence needed to help digital business in the region continue to flourish."

Victor Cheng joins comScore as sales director for Hong Kong, bringing 15 years of multimedia sales experience to his current role. Most recently, Mr. Cheng served as senior account director ' ad sales & marketing at Sony Pictures Entertainment ' AXN/Animax where he was instrumental in growing sales within

Samantha Oh joins comScore's Singapore team as an account manager for Southeast Asia. Prior to joining comScore, Ms. Oh served as research manager for OMD Singapore where she managed all the research needs of OMD and PHD Singapore as well as data analysis and interpretation of consumer and media research reports.