Dhoni teams up with Dabur for Immune India campaign

With rising incidence of flu and viruses taking a toll on India, Dabur Chyawanprash -- the flagship healthcare product from the House of Dabur ' undertook a unique campaign, christened Immune India, reaching out to over 10 lakh children across 9 states to spread awareness about building stronger immunity to fight these new-age diseases. This mammoth campaign was carried out across 820 schools in the country.

"Today's fast-paced lifestyle, our errant eating habits and now Monsoons are all taking a toll on our health. The best way to prevent ourselves from a host of lifestyle diseases and recurring ailments is by building a stronger immunity. A recent national survey pointed out that 85% doctors feel that building stronger immunity is the best possible preventive measure against virus attacks. Considering this, Dabur Chyawanprash ' the country's natural choice for Immunity building ' has taken up the responsibility to

The selection of the 24 Immunity Ambassadors marks the culmination of the nationwide school-level awareness drive rolled out across nine states ' Delhi-NCR, Uttar Pradesh, Bihar, Jharkhand, Punjab, Maharashtra, West Bengal, Madhya Pradesh and Rajasthan.