Ditch the guilt, embrace the "Gud" with Shilpa Shetty’s WickedGud, now on Swiggy Instamart

A trailblazer brand in the FMCG sector, WickedGud, co-founded by Shilpa Shetty, is launching a new line of Cup Noodles on Swiggy Instamart. This marks a significant step in their mission to provide families with convenient, delicious, and healthy meal options delivered in just 10 minutes.
In today's fast-paced environment, Gen Z significantly influences household purchasing decisions, and mothers often face the challenge of providing nutritious meals without sacrificing taste. WickedGud aims to address this challenge by offering a healthier alternative to traditional pasta, instant noodles, and chips. By reimagining "junk food" with nutritious multi-grain ingredients such as dal, chawal, chana, atta, oats, and jowar, WickedGud presents a solution that is both tasty and guilt-free.

WickedGud’s new Cup Noodles are designed to stand out:
Made with Real Food: No Maida (refined flour), No Palm Oil, and No Added MSG.
Packed with Goodness: Featuring whole wheat for a satisfying and nutritious base.
Convenient and Delicious: Ready in minutes, these cup noodles offer a guilt-free indulgence in two delicious flavors: masala and desi-manchow.
Budget-Friendly: Priced at just ₹60 for a 67-70 gram cup, making healthy eating accessible for everyone.

Bhuman Dani, Founder and CEO of WickedGud, shared his excitement about the new product launch, stating, “We are thrilled to unveil our Cup Noodles range as part of our mission to un-junk India's kitchens. The market is flooded with products filled with maida, oil, sugar, and harmful chemicals. Realizing that many people, like myself, were hesitant to consume such products, I decided to create a healthier alternative. WickedGud stands for habitual indulgence—a delicious and convenient option that doesn't compromise on health.”
Shilpa Shetty, Actor and Investor, added, “As a working mom, I understand the struggle of finding quick, nutritious meal options. WickedGud's new Cup Noodles are a game-changer! They are delicious, quick to prepare, and made with real, wholesome ingredients I trust. Finally, a convenient meal that doesn't compromise on taste or nutrition.”

Phani Kishan, CEO of Swiggy Instamart, commented, “Swiggy Instamart is the platform of choice for consumers seeking nutritious options delivered in 10 minutes. Our goal is to enhance the selection and quality of health-focused products available. WickedGud's healthy cup noodles are sure to delight health-conscious users, making them a top choice in the fast-growing quick commerce segment.”
WickedGud is dedicated to empowering Indian mothers by eliminating the need to compromise on food quality. Their innovative and nutritious products enable families to enjoy delicious and convenient meals without sacrificing their well-being.