Election-themed Brand Campaigns: Powering Voices, Shaping Futures
As the first phase of the 2024 Lok Sabha elections are held today (April 19) across the country, Adgully takes a look at some of the standout brand campaigns around the elections.
As opposed to the political advertising by various political parties and candidates, the brand campaigns call out to Indians to cast their votes and strengthen the country and the democratic process.
Bangur Cement
Bangur Cement’s election campaign, featuring Sunny Deol, combines the brand’s durability with the actor’s influence to convey the message of strength and reliability in building a better future. Sunny Deol’s iconic “Dhai kilo ka haath” finds a humourous mention in the ad.
Colgate Salt toothpaste
Colgate-Palmolive India’s election-themed campaign focuses on promoting oral hygiene alongside civic responsibility, with a tinge of humour. The ad showcases a political neta scared of sitting on the chair in front of him, much to his party workers' surprise, as he sees it as a dentist chair because of a toothache that he is suffering from.
Manforce Condoms
Manforce Condoms’ election campaign is a humorous yet thought-provoking initiative that encourages responsible voting and safe sex practices. By combining social responsibility with a light-hearted approach, Manforce Condoms effectively captures the attention of its audience and promotes a positive message during the election season.
Tinder
Tinder has launched its “Every Single Vote Counts” awareness campaign in India in collaboration with Yuvaa and Mark Your Presence, which seeks to empower and educate young voters to strengthen democracy. Starting April 18 and until May 15, 2024, Tinder users in India will see “Swipe Cards” appearing in-app on Tinder, highlighting the process and tips. Each Swipe Card will direct the relevant Tinder user to the Mark Your Presence website for information on voter registration and how to complete the process.
Google India
Google is saying to vote on April 19th, by making an index finger with the 'O' in their logo and marking it with ink
Myntra
Myntra has come up with a new social media post which says that the most stylish hand accessory one can flaunt is the inked finger during elections.
Extra Marks
Ed tech platform Extra Marks has come up with a social media post expressing that extra marks will be given to the parents if they cast their vote this election.
Eatsure Now
Online food delivery platform 'Eatsure' has come up with a campaign stating #TapNahiPressKaro, posing a question regarding the amount of time one spends to decide what to order and further urges people to spend at least half of that time in deciding something bigger.
Shaadi.com
Shaadi.com encourages people to vote, saying, "Green flags wear blue," as in partners, a green flag means a good and responsible partner.
Ixigo
Indian online travel platform ixigo has come up with a post stating that its time to take the most important trip of the year, asking people to head out to vote in the Loksabha elections 2024.
Swiggy Instamart
Grocery delivery platform Swiggy Instamart came up with a social media post which says 'Kuch Daag Acche Hote Hain' further asking people to vote in #LokSabhaElections2024.'
Jeevansaathi.com
Matrimonial site Jeevansaathi.com came up with a post on Instagram stating that Jeevansaathi.com is the best choice for choosing the right partner, likewise getting the finger inked is the best way for choosing the right leader.
Zomato
Zomato came up with a social media post which reads as 'deciding what to eat is not as important as deciding who should lead' urging netizens to go out and vote in #LokSabhaElections2024.
TheSmallBigIdea
People are being made aware, by the agency Small Big Idea, of the importance of voting via their social media posts. With the slogan 'It's not just a vote, it's a future,' they have depicted a chair with one leg replaced by an index finger with ink on it.
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