Its time to fly with Beetle!

Sky is the limit! The phrase might have been heard but Volkswagen has made a point to bring it to application. The world's largest car maker is just not ready to take a break and it seems the creative juices are flowing at top speed from its creative minds. What next is in line from the car giant is an extremely creative campaign that would soon see the Beetle hovering across Mumbai skies through a huge 10,000 sq ft banner during Christmas week.

Though any names aren't confirmed but if at all assumptions are to be made after what Sanjay Saihgal, VP (business development) at Deccan Charters had said, it is believed that the campaign would be run in accordance with a tie up between Volkswagen and Deccan Charters ' "We have been contacted by the agency of an auto major and are working with them on a campaign."

The aerial campaign is an exclusive one in the field of brand advertising in many terms as it would require a special permission from the Director General Civil Aviation (DGCA) and city authorities. While it is obvious and as expressed by Neeraj Garg, director on the board of Volkswagen Group Sales India that the objective behind such a campaign is to build brand strategy for Volkswagen in India, it is also not that easy done as said.

Certainly, the launch of this campaign is bound to see heavy expenses and a lot of effort being put into the execution. With Deccan charging between Rs. 1.5 lakh to Rs. 2 lakh for every hour the banner would stay in the sky, a cost of around Rs. 6 lakh to Rs. 10 lakh would be spend in the making of the banner too as it requires a special material to create such a banner and has to be imported from Australia.

Though advertising through hot air balloons in building tops is the general aerial promotion India have witnessed so far, this one would be the first of its kind. Jigar Thaleshwar said, "We intend to market it more aggressively because the cost is comparable to having a number of billboards in a city like Mumbai, and it creates a tremendous amount of hype. We consider FMCG, films and telecom as key industries for such campaigns."

But it seems "Beetle' has beaten all of them to come up with this and would be the first in terms of executing the idea.