Fortune Foods & Blinkit launch Ramadan Ad celebrating togetherness
Fortune Foods, an edible oil and food brand under AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has partnered with Blinkit, a quick commerce company, to launch a heartwarming ad film that beautifully captures the essence of Eid celebrations.
The campaign not only embraces the spirit of togetherness but also highlights the convenience of purchasing Fortune products seamlessly through Blinkit.
Set against the vibrant backdrop of Hyderabad, the film revolves around Ibrahim, who visits his beloved Taufiq Chacha, renowned for his legendary biryani. However, he soon realizes that Taufiq Chacha’s memory has faded, and he has forgotten to prepare his signature dish. Determined to recreate the cherished tradition, Ibrahim swiftly orders Fortune Biryani Special Basmati Rice via Blinkit and starts cooking. As the family gathers for the feast, Taufiq Chacha suddenly remembers the true spirit of Eid biryani—sharing it with others before enjoying it themselves. Inspired, the family orders disposable boxes from Blinkit, packs the biryani, and prepares to distribute it among friends and neighbors. The film concludes with Blinkit’s heartfelt message: ‘Iss Eid, khushiyaan baante!’
Commenting on the ad film, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd., said: “Our collaboration with Blinkit underscores our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only showcases the superior quality of our offerings but also highlights how technology is transforming grocery shopping, making it faster and more reliable. Biryani, an integral part of Eid celebrations, takes center stage, reinforcing the festival’s spirit of sharing and unity.”
The ad film is now live across digital and social media platforms, with plans for further amplification through other channels to maximize reach and engagement. Fortune Foods and Blinkit invite consumers to experience the future of grocery shopping—quick, convenient, and always reliable.
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