Godrej gets Aamir Khan for the 'Ideas that Make Life Brighter'

The Godrej Group, one of India’s most trusted conglomerate and consumer brands, today announced the next phase of the masterbrand strategy. In the last 5 years, Godrej group has built on its promise towards a brighter living by creating a slew of innovative ideas. Today, the brand embarks on the next phase of its journey.  The integrated campaign of ‘Ideas that makes life brighter’ is focused on enhancing the brand’s emotive appeal by showcasing the breadth of fresh ideas from within the group to our consumers.

Speaking on the evolution of the Godrej brand, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group stated, “Over the last 5 years we have walked on the exciting journey of managing the Godrej brand as an invaluable strategic asset. This journey has been marked by the creation of a more contemporary entity that has created an even stronger connect with the 500 million Indians who use a Godrej product or service everyday.

Further, our commitment to brighter living has been ingrained in Godrej culture leading to breakthrough products and services offered by the group that have delighted consumers owing to their performance, usage experience and design aesthetics. 'Ideas that make life brighter’, is essentially our showcase of brighter living and it is through this integrated campaign that we aim to communicate the ethos of our group. It is our belief that this campaign will harness the strength of the masterbrand through leveraging the diverse innovations across the Group and presenting them in a very engaging manner”.

Godrej has always been at the helm of changing and redefining the marketplace which reflects in its marketing and branding strategy. The group reinforces this personality with Aamir Khan as the groupwide brand ambassador. Aamir Khan, an international icon, who does things differently will be the face for the new campaign – Har Idea Se Zindagi Muskuraye/ Ideas that make life brighter. Sharing his excitement on the association, Aamir Khan said, “Godrej is a company which has always stood for the highest in quality and dependability, but along with that, it is also one of the most modern and innovative brands, constantly ahead of the pack. It is a pleasure to associate with such a versatile and dynamic brand. Also, I love the creative idea of this campaign. It is challenging and full of fun and humour".

Commenting on the campaign strategy and the choice of Aamir Khan as the brand ambassador, Shireesh Joshi, Head-Strategic Marketing, Godrej Group said “Given the Godrej Group’s wide portfolio of offerings that covers everything from personal care to property and microwaves to moulded furniture, nearly 70% of a modern home can be furnished with Godrej products. The new chapter of our brand journey aims to bring to light this culture of innovation that has been intrinsic to the group. With this new campaign- ‘Ideas that make life brighter’ and the iconic Aamir as our groupwide brand ambassador, we are certain that consumers will see the width and scale with which we fulfill our brand promise of brighter living.”