GroupM hires Social Media Head for South Market

GroupM strengthens its digital practice as Manu Prasad joins them as South Head for the Social Media practice in Bangalore. Prior to GroupM, Manu was heading the social media practice at Myntra.com. In his new role, Manu will report to Karthik Nagarajan, National Head for Social Media. Manu had almost a decade of experience in traditional and digital brand management, having worked on WorldSpace, Mid-Day and several brands in the Times Group.

Speaking on his appointment, Manu Prasad said, “Group M has an exciting roster of clients, and I am thrilled at this opportunity to work with a diverse set of brands – across product categories, and at different stages of their lifecycle and social evolution. The goal would be to make each of them the gold standard in social, in their respective domains.  ”

Commenting on Prasad’s appointment, Karthik Nagarajan said, “Manu brings in a wealth of marketing leadership experience, across media platforms. His experience of having built a social media program ground up, in a category as dynamic as e-commerce, will be a huge asset. Our clients, especially the ones in the southern markets will benefit substantially from his contribution”

Group M India manages the social media journeys of over 70 different brands. Some of their key clients in India include Nestle, Arvind Mills, P&G, Frito Lay’s, PepsiCo India, Titan Industries and Star TV.