HDFC Mutual Fund launches new campaign for Mother’s Day

One of the leading mutual fund houses in India, HDFC Mutual Fund, has launched its new film on the occasion of Mother’s Day.The film ingeniously set forth the message that just as children emulate their parents in numerous aspects of life, they are most expectedly to follow suit in financial matters as well. By making a comparison between financial behavor and parental influence, HDFC Mutual Fund has the aim of inspiring mothers to take the first step towards protecting the future of their family' through SIP (Systematic Investment Plan).

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See how Radhika is bringing a change in herself and taking a step towards a long term investment.#ZindagiKeLiyeSIP #HappyMothersDay pic.twitter.com/AbGyW4DCxq

— HDFC Mutual Fund (@hdfcmf) May 6, 2024

This film is a depiction of the influence mothers have on their children's life choices and aspirations. It showcases a young mother engrossed in reading, with her daughter nearby, mirroring her actions. The narrative beautifully captures the essence of maternal influence, illustrating how children often emulate their parents' actions. The film highlights the concept that children are likely to learn from their parents' behavior as they grow. Overall, it serves as a reminder of the lasting impact parents have on shaping their children's values and attitudes, reinforcing the idea that teaching children about financial responsibility and investment from an early age can lay the foundation for their own future financial success.

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.