Hilton unveils "It Matters Where You Stay" campaign with Sidharth Malhotra

Hilton raises the bar for celebrity partnerships in India by welcoming Bollywood heartthrob Sidharth Malhotra to its "It Matters Where You Stay" campaign. This strategic collaboration aims to captivate Indian travellers and showcase the transformative power of a personalized Hilton stay.
With a presence in 126 countries and a portfolio of 24 world-class brands, Hilton is dedicated to providing personalized and memorable stays for its guests. This collaboration with Sidharth Malhotra, known for his dynamic persona and strong appeal among modern travelers, is expected to resonate with a broad audience in India.
Reflecting on the partnership, Sidharth Malhotra said: “Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I'm excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes a Hilton stay different.”
As Hilton continues its strategic expansion in India, the company is set to triple its portfolio in the coming years, with new hotels planned for major destinations across the country.
The introduction of the Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts in Bangalore and Jaipur by 2025 and 2027 respectively will bring exceptional branded experiences to these cities, catering to the evolving needs of today’s travelers.
Ben George, Senior Vice President & Commercial Director, APAC, Hilton, remarked: “Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalized, authentic experiences, and the stories we will tell together with renowned names like Sidharth Malhotra will inspire guests to dream, book, and experience their very own Hilton stays, exactly the way they want.”
This collaboration is part of Hilton’s broader strategy to showcase its commitment to delivering personalized guest experiences. The brand has also launched the refreshed Wedding Diaries, highlighting its bespoke wedding services, and is set to unveil new partnerships across various segments, including meetings, events, and weddings.