Human Mobile Devices dials up Jimmy Shergill as Brand Ambassador

Human Mobile Devices (HMD) has announced a strategic partnership with renowned actor Jimmy Shergill as the face of its new campaign for the HMD 105 and HMD 110 feature phones. The campaign, titled 'Khoob Chalega', will be rolled out across various platforms including outdoor advertising, social media, and digital channels.

Jimmy Shergill, renowned in the Hindi and Punjabi film industries, will bring his star power to Human Mobile Devices, marking a pivotal moment in the company's effort to provide reliable and innovative communication devices to millions of Indians.

Commenting on the collaboration, Ravi Kunwar, Vice President of HMD India and APAC, expressed his enthusiasm: "We are thrilled to welcome Jimmy Shergill as the face of the Khoob Chalega campaign for HMD’s 105 and 110. Jimmy's strong, resilient, and relatable persona perfectly embodies the spirit of our feature phones, which are designed to be durable, dependable, and accessible to the masses. His connection with audiences across India aligns perfectly with our commitment to providing reliable mobile experiences to all. We’re confident this collaboration will resonate strongly with our target audience and take our feature phone range to new heights."

Jimmy Shergill shared his excitement about the partnership: "I'm excited to partner with Human Mobile Devices, a brand whose feature phones are known for their strength, and resonate perfectly with my own journey and values. These phones stand out for their reliability and accessibility, which are essential for everyday users. I'm excited to represent a brand dedicated to delivering quality and dependability to millions across India and look forward to what kind of innovation it brings to the table in the feature phone category."

With this partnership, HMD aims to increase brand visibility and create a buzz around its feature phone offerings. The company is focused on providing high-quality devices at competitive prices, catering to the needs of the mass market.