I am committed to empowering other women in medicine: Dr Nishi Singh

Adgully has consistently celebrated and acknowledged the accomplishments of women entrepreneurs and leaders in various sectors. One of our notable initiatives, W-SUITE, focuses on highlighting extraordinary women achievers in the Media & Entertainment, Advertising, Marketing, PR, and Communications industry. In this updated series, we aim to explore how women leaders adeptly manage their teams and overcome challenges in the dynamic landscape of their respective industries.

In an exclusive interaction with Adgully, Dr Nishi Singh, Head of Fertility at Prime IVF, shares her inspiring journey in reproductive medicine, highlighting the challenges, advancements, and future of fertility treatments. With a deep passion for helping couples achieve parenthood, she has played a pivotal role in establishing Prime IVF’s impressive 85% success rate through cutting-edge technology, personalized care, and ethical treatment practices. As Prime IVF expands its reach with new centers, Dr Singh discusses her vision for making fertility care more accessible, affordable, and emotionally supportive, especially in Tier 2 cities, while embracing AI-driven innovations that are shaping the future of reproductive healthcare.

What inspired you to specialize in fertility treatments, and how has your journey evolved over the years?

Entering into the field of fertility was driven by a strong passion to make infertile couples share the joy of parenthood. In the early days of my practice, I found that couples go through immense physical and emotional suffering, compelling me to take up a career in reproductive health. Over the years, I have learned to embrace new technologies, customise treatments and use a patient-centric approach to increase the success rates. With every case, my dedication to ethical, compassionate and result-driven fertility treatment has only grown stronger. Today, at Prime IVF, my mission remains the same: to offer hope and the best treatment outcomes for every couple on the path to parenthood.

What were some of the biggest challenges you faced as a woman in the medical field, and how did you overcome them?

As a woman in the medical field, I faced numerous challenges, from balancing professional and private life to challenging stereotypes and earning respect in a male-dominated area. In reproductive medicine, earning trust and proving myself would mean that I would have to work double time. Based on all of this, I concluded that even with all of these barriers, what was driving me, my dedication and desire for my work to propel me forward, my intelligence, and my unwavering commitment to patient-centered care prevailed.

Despite all these challenges, my passion, continued education, and never-failing commitment to patient-focused care carried the day. Over time, my work spoke volumes, vindicating my belief in ethical, high-quality fertility care. Today, as a reproductive health leader, I am committed to inspiring and empowering other women in medicine, encouraging them to pursue their dreams with conviction and perseverance.

Prime IVF has an impressive 85% success rate – what key factors contribute to this achievement?

The impressive 85% success rate at Prime IVF results from several important factors that emphasize patient care and technology as we provide treatment plans customized to every patient according to their situation to achieve the desired outcome. Our IVF professionals are highly experienced medical practitioners with years of practice providing patients with the best possible care. Since each one of our members of the multidisciplinary team is a specialist in their field of practice, coordination of care is what leads us to success. Also, our lab is equipped with the best technology to provide precise and prompt treatment and effective strategies for fertility care.

Fertility treatments can be emotionally and financially overwhelming for patients. How do you ensure accessibility while maintaining high-quality care?

We know that infertility treatment may be costly to patients as well as emotionally demanding. We think that reproductive care should be made available without diminishing quality. In order to provide every couple with the best opportunity, we utilize individualized treatment plans according to their specific needs and also make transparent pricing along with reasonable payment terms available so that the couple can receive treatment without worrying about anything. Also, throughout the process, we provide them with sympathetic counseling and medical care.

With plans to open two new centers, what is your long-term vision for Prime IVF, and how do you see the fertility industry evolving?

Prime IVF's mission is to provide top-class fertility treatments to greater numbers of couples with the opening of new clinics without compromising on our high success rates and ethical policies. I hope to introduce cutting-edge technology, customized treatment, and emotional support into every patient's journey. With advancements in fertility, I see even more advances with AI and fertility preservation-enhancing outcomes. As with increasing knowledge and declining stigma around infertility, I believe more and more couples will seek out medical assistance in time and we endeavour to be their first preference in seeking parenthood.

How do you balance the science of assisted reproduction with the emotional component of patient care?

My work is founded on a balance between the science of assisted reproduction and the emotional welfare of my patients. Advancedtechnology and accurate treatment are required for success, but compassion and regard for the patient are justas essential. I listen, inform, and guide each couple with care so they feel heard and understood. I try to blend medical information with compassion so that everypatientbecomes less anxious and more hopeful about the IVF process. By advising my patients through positive adjustment and enabling effective communication within a nurturing environment, I ensure each couple is listened to and made to feel respected.

What are the leadership lessons that you have acquired in your career, and what would you recommend to future women in healthcare?

I have learned through my experience as a health care leader that victory demands endurance, forbearance, and continuous learning.Trust has been built throughout my career in my patient and employee relationships through quality care and health care. Leading means being open to new ideas and advances while also being committed to ethical standards of patient-centered care. I have come to know that leadership also entails fostering a culture of care and collaboration within staff and enabling others to practice leadership. To all the women who want to be healthcare leaders, I would tell you that you must believe in yourself, keep your vision, and just keep learning.

As a leader in reproductive health, how do you see advancements in technology shaping the future of fertility treatments?

Technological innovation is revolutionizing fertility treatments into improved, more efficient, and ultimately patient-focused procedures. Advances like AI-based embryo selection, optimized laboratory protocols, and new fertility preservation technology are all exponentiallyincreasing success rates and outcomes. I think the future of reproductive health will be more patient-centric, personalized, and less invasive, which not only will offer better success rates but will also be less taxing physically and emotionally on the patients. We at Prime IVF work to be at the leading edge of such innovations, continuously incorporating the most current and best-of-class fertility technologies, and hence the best care for our patients.

How does the accessibility and affordability of fertility treatments differ between Tier 1 and Tier 2 cities, and what steps is Prime IVF taking to bridge this gap?

Tier 1 city fertility treatments are more advanced and possess the latest technology along with extremely advanced care. These are, however, costly and, hence, are out of reach for most couples. Tier 2 cities have less expensive services but less access to advanced technology and highly skilled specialists.

We are committed to filling this gap at Prime IVF by increasing our presence in Tier 2 cities with the same level of care. Our mission is to provide exceptional fertility care to all couples in the world, regardless of expense or location, and to stress access, leading technology, and the guidance of our experts.

What cultural and societal factors influence the acceptance of IVF in Tier 2 cities, and how do you approach patient education in these regions?

Social and cultural elements such as stigma for infertility, ignorance, and traditional beliefs usually dictate the adoption of IVF in Tier 2 cities. The majority of couples fear undergoing treatment due to societal pressures or misinformation.

We at Prime IVF are of the view that education and awareness among patients should be promoted through conducting community outreach, workshops, and web media to dispel these myths. We wish to inform everyone that infertility is an illness and not a stigma and provide personalized counseling so that couples can make informed decisions. By building credibility and a free flow of communication, we hope to make IVF a norm and fertility care more acceptable in these areas.