IGP adds a stone age twist to birthday gifts in new ad

International Gifts Platform, IGP, has launched its second ad film under its 'Amazing Gifts, Samay Par' campaign, adding a creative and comical twist by setting a birthday party in the Stone Age. This latest installment humorously reimagines the age-old challenge of finding the perfect birthday gift, showing that even in primitive times, choosing the right gift was crucial. The campaign highlights that a thoughtful gift, given at the right time, can leave a lasting impact—a theme central to the campaign.

The ad takes us way back to the Stone Age, where even the ancient humans knew that a birthday bash isn't complete without the perfect cake. In a world where fire is a luxury and stone tools are cutting-edge, a young cave boy surprises his crush with a delicious cake & blooming flowers from IGP. The cake becomes the talk of the tribe, winning over every cave dweller at the party. The message is clear-whether you are hunting for dinner or running modern-day errands, a well-timed, spot-on gift can leave a lasting impression in any era!

Tarun Joshi, Founder and CEO of IGP, shared his excitement about the new film, saying, “With this second ad in our 'Amazing Gifts, Samay Par' campaign, we wanted to bring a playful twist to the idea of birthday gifting. The Stone Age setting adds a humorous layer to the story, showing that no matter the time period, a well-timed gift can make a big impact.

Understanding how important birthdays are, we at IGP are committed to ensuring that your thoughtful gift arrives precisely when it’s needed. Our popular 30-minute and midnight delivery services are tailored to meet this need, making every celebration truly memorable”

This ad follows the success of the inaugural Raksha Bandhan ad and is part of a series of eight films called “Main Samay Hu”. As the Amazing Gifts, Samay Par campaign continues, IGP will release more films that creatively mix historical themes to modern day relevance with a humorous touch. Each film focuses on different occasions like Diwali, Christmas, Birthday, Anniversary, Valentine's Day and so on, showcasing the timeless essence of gifting.