Is the gambit to oppose Obama's Reforms Bill Paying off?

Apparently yes, through virtual astro-turfing, which, in context of astro-turfing, pays people real money to vote for political processes and persona.Gambit pays virtual money to gamers to play games, which in this case send of an automated message to Congress opposing Obama's health reforms.

How does this work? Users of Facebook, addicted to its games and to accredit themselves further- buy virtual products- like a machine gun for Mafia Wars- which is paid by a third 'party seller such as Netflix, an online movie rental who assures the product in return for trying another product or service.

Although virtual money may be obtained by winning games, paying for them in real cash, "Get Health Reform Back," an anti- reform group uses middleman Gambit to bring together three platforms: the gamer who wants to win, he who wants to monetize and parties (also lobby platforms) who entice gamers to play a game and in tandem take a survey that sends off a protest to Obama's portals

It is rumored that Gambit paid off an ad agency for every letter-writer it recruited.

Upon sending an email to get Health Reform Back, Google bounced back