Life OK's Saubhagyavati Bhavo ties up with Bell Bajao to stop Domestic Violence

A majority of married women in India experience domestic violence and the United Nation Population Fund Report puts that number at around two-thirds. It estimates as many as 70 per cent of married women in the country between the age of 15 and 49 are victims of beating, rape or forced sex.

Life OK's drama series, `Saubhagyavati Bhava' seeks to highlight the plight of women who experience such abuse through the story of Jhanvi, a newly wed middle-class housemaker. Her husband Viraj suffers from Obsessive Compulsive Personality Disorder (OCPD) and the character is surprisingly both, abusive and charming at once, leaving Jhanvi physically, mentally and emotionally tortured.

"For us human rights must live in every home so that women enjoy equality and freedom" says Sonali Khan, Vice President Breakthrough India." Saubhagyavati bahava" is entering people's homes and raising the issue of domestic violence and is trying to shake people out of their inertia. We believe that this partnership with Life OK will help spread Bell Bajao's message to a large audience. I am sure that this serial will get people to think and hopefully act to stop violence"