Flipkart Appoints Akash Jain as Director of Marketing, Head of Media

Flipkart has named Akash Jain as its new Director of Marketing, Head of Media. Jain shared the news of his appointment on LinkedIn, marking a significant milestone in his nearly decade-long journey with the company.

In his new role, Jain will spearhead digital and ATL (Above The Line) media strategies, overseeing Flipkart’s core business as well as its emerging verticals, including the newly introduced quick commerce initiative, Flipkart Minutes. His key responsibilities will involve driving innovative advertising campaigns and optimizing media strategies to bolster Flipkart’s presence in India's competitive e-commerce market.

Jain has been a part of Flipkart for almost seven years, previously serving as Head of Media – Associate Director. During this tenure, he played a crucial role in shaping media strategies across major categories such as mobiles, electronics, appliances, fashion, and beauty. Additionally, he worked closely with emerging businesses in health, fintech, and grocery, enhancing their media presence on the platform.

Before joining Flipkart, Jain honed his expertise in digital marketing at Odigma (an Infusion company) and also founded ContentKulture.in, a platform dedicated to coupons and giveaways. With his extensive experience, he is set to lead Flipkart’s marketing strategies to new heights.