Luxury meets legacy: Saif Ali Khan in Royal Ranthambore campaign

Prepare for an infusion of regal charm as Radico Khaitan Limited, one of India’s largest IMFL companies, unveils its latest brand campaign featuring Bollywood royalty, Saif Ali Khan, for its premium whisky brand – Royal Ranthambore Heritage Collection.
Recently crowned the Best World Whisky, Royal Ranthambore is poised to set new standards of luxury in the Indian spirits industry.

Saif Ali Khan, with his effortless charm and royal lineage as the Nawab of Pataudi, brings the perfect mix of heritage and modern flair, making this campaign an undeniable celebration of class and charisma.
Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., expressed his pride, saying: “The Royal Ranthambore Heritage Collection Whisky Campaign is a landmark moment as we redefine luxury, or 'Indi-Lux,' in the Indian spirits industry. Our whisky captures the regal essence of Ranthambore and the bold spirit of its tigers. In Saif Ali Khan, we found the ideal personification of our brand – a fusion of royalty and refinement.”
He further added: “Saif reflects the duality of strength and smoothness that our whisky embodies. Together, we aim to deliver an unmatched experience of luxury and tradition to discerning consumers.”
Amar Sinha, COO of Radico Khaitan Ltd., added: “This isn’t just a whisky campaign – it's about bringing the essence of royalty to life, and who better than Saif Ali Khan to represent that? He stepped in, took a sip, and let his Nawabi charm take over. It’s more than just a partnership; it’s like hosting a royal celebration where every detail is crafted to perfection.”
Reflecting on the collaboration, Saif Ali Khan shared: “This brand beautifully blends tradition with modern luxury, much like my own journey. I’m thrilled to be part of a campaign that truly captures the essence of strength, sophistication, and depth – qualities that make this whisky exceptional.”
In the campaign, Saif’s regal charisma perfectly complements the rich, full-bodied character of Royal Ranthambore Whisky. Imagery of Saif alongside the majestic Ranthambore tiger highlights a seamless fusion of royal elegance and modern boldness, encapsulating the essence of the whisky.
The behind-the-scenes process of the campaign was equally grand, with meticulous planning and creative energy shaping every frame. Saif, exuding luxury, became the embodiment of the brand’s spirit, adding life to every shot with his unmistakable panache.

The campaign is set to roll out across major TV networks, outdoor media, and digital platforms, inviting consumers to savor a world where luxury meets legacy. Royal Ranthambore Whisky – for those who live life king-size!

Also Read: Zuper Hotels redefines luxury with bold expansion and 100% growth