Behrouz Biryani celebrates Diwali with Saif Ali Khan's personal touch

Rebel Foods, the world’s largest internet restaurant company, is infusing a royal touch into this year's Diwali celebrations with its flagship brand, Behrouz Biryani. The new campaign, titled "The Nawabi Surprise," will star Bollywood icon Saif Ali Khan and leverage AI technology to deliver personalized video messages, making each greeting a unique addition to the festive season.

Kicking off on 25th October 2024, the week-long campaign invites customers to indulge in Behrouz Biryani. Each order will include an elegant, palace-shaped card containing a hidden treasure. The card features an interactive, openable door that conceals a QR code, granting access to a personalized video greeting from the ‘OG Nawab’ himself, Saif Ali Khan.

Nishant Kedia, CMO of Rebel Foods, expressed excitement about the campaign, stating: "This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience.”

The personalized greetings can be easily shared across social media platforms and seamlessly redirected to WhatsApp for quick downloading and forwarding. Customers have the option to generate multiple videos for their loved ones, allowing them to spread festive cheer effortlessly and amplify the Nawabi experience.

With "The Nawabi Surprise," Behrouz Biryani promises to make Diwali 2024 unforgettable, combining tradition, technology, and a sprinkle of royal charm to celebrate this joyous occasion.

Also Read: Behrouz Biryani ropes in Saif Ali Khan as its brand ambassador