MAGGI makes an appeal on World Environment Day

MAGGI has always been dedicated to promoting positive changes in how we manage plastic waste, consistently working on this issue over the years. Recently, MAGGI introduced a creative solution: an edible fork made from wheat flour. This innovation not only enhances the enjoyment of MAGGI Cuppa Noodles but also helps cut down on single-use plastic, part of their ‘Desh Ke Liye 2 Minute’ initiative. This World Environment Day, MAGGI is highlighting the story of a young Nestlé executive who shares how she takes 2 minutes each day to help the environment. 

This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day by every person can go a long way in making a big difference. 2-Min is all it takes to make a choice that is environmentally responsible.

Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source.

Talking about the digital film, Rajat Jain, Director, Foods Business, Nestlé India, said, “We have been working tirelessly to raise awareness around the small efforts that can be made across the value chain to make a difference. This appeal is another step in this direction. MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale. MAGGI will continue to be an ally in these efforts to create a more sustainable society.”

Through initiatives like "2 Minute Safaai Ke Naam," and the "Yellow + Blue = Green" campaign, which emphasise and educate on the importance and ways to segregate and dispose plastic waste better, MAGGI will continue to champion environmental awareness.

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