ME-India: a platform to tie up with Indian M&E

As of now, Me-India's primary focus is to create a structural hub ' it will facilitate partnership between the Dutch and Indian Media and Entertainment industries. It intends to flourish the existing initiatives and further create new ones.

Me-India - a collaboration of 14 companies of the Dutch M&E industry and Dutch Ministry of Economic Affairs. These 14 companies through Me-India will collectively approach the Indian Media and Entertainment industry, and will build a strategic partnership with them.

The Dutch Ministry of Economics affair conducted a market research on Dutch's Media and Entertainment (M&E), and they found that the turnover of the Dutch M&E sector is a staggering of ‚¬ 15 billion, and in the next 3 years it is expected to grow to ‚¬ 18 billion.

Through Me-India , various companies hope to adapt more formats like ' "Big Brother' (created as Big Boss in India), "Love Letters', "Wedden dat' (Will you bet me), "Deal or no Deal', "Fear Factor' (Shown as Khatron Ke Khiladi in India) here, keeping Indian taste in mind.

Among various initiatives to build awareness of the various strengths of the Dutch M&E sector, Me-India, has partnered FICCI at the Frames 2010 to be held in Mumbai in March 2010.

On the same, Robert laden from "Kidsplant' shared his views and said, "The prosperity vigor with which the Indian animation companies want to do business is overwhelming in the broadest sense of the word. To get to the core, de true cooperation is a challenge that demands knowledge and experience. In a line of business that of recently the Indian entertainment market has been focusing on acquiring intellectual property rights, a big change in that market that used to focus on studio work."

Then Amar Soekhlal of the Hindustaans Film en Muziek festival - (Hindustani Film- and Music Festival) said, "The core of its activities is aimed at Indian film and music. Our collaborating partners in India are, among others, big film producers as Yashraj Films and Mukesh Bhatt. All of them can be found in the heart of the Indian film industry in Mumbai i.e. Bollywood."

Similiarly, Mr Narsingh Balwantsingh of Prithvi Productions said, "The time has come now to aim our attention from the west, towards the east. To successfully do business in a country as India, it is necessary to, not only be professional, but also to poses knowledge of the culture of the country. Prithvi Productions is a Dutch company that is specialized in audio visual services, furthermore the company is specialized in everything that has to do with India and the Indian Diaspora. The time is right for the West to meet the East."