Vizeum (India) bags the media business for iPLAYUP

Vizeum got this business through a multi-agency pitch, and the account size of business is at Rs 20 crore.

Revo Content Services is a mobile entertainment company. It is into developing skills games that can be played on mobile. As of now it operates in the country like ' UK, Australia, and Japan. Recently it has launched its operations in India and plans to make India a global hub for the company.

On choosing Vizeum as their agency, CEO, iPlayUp, Katia Voegele said, "In our assessment we felt Vizeum had the passion, knowledge, and ability to make a difference to our brand."

To this, managing director (MD), Indian sub continent, Vizeum, S Yesudas said, "We will be looking at making specific and tangible contributions to grow the iPlayUP business in India."

However, the business will be handled out of Vizeum's Delhi office under the leadership of Harit Pant, who is general manager (GM), north.