Torque Pharma teams up with Jatt & Juliet 3 for unique cough syrup campaign

Torque Pharma, a leading Indian pharmaceutical company, is teaming up with the highly anticipated Punjabi movie "Jatt and Juliet 3" for a unique cough syrup ad campaign.

This collaboration brings together healthcare and entertainment, combining Torex's reputation for cough relief with the vibrant world of Punjabi cinema.

The ad film, featuring the beloved on-screen duo Diljit Dosanjh and Neeru Bajwa, aims to resonate with fans of the movie and solidify brand recognition for Torex.

"We are thrilled to partner with 'Jatt and Juliet 3,'" said Abhay Iqbal Singh Bedi, Director of Torque Pharma. "This collaboration strengthens our brand presence while staying true to our commitment of providing effective cough relief. We believe this co-branding effort will create a lasting connection with audiences."

Manmord Singh Sidhu, MD of White Hill Studios and producer of the film, echoed the sentiment. "We're excited to partner with Torque Pharmaceuticals," he said. "This brings together two trusted brands to deliver an unforgettable experience for our audience."

The ad campaign extends beyond the film, with the clip airing on various digital platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn. Additionally, it will run in single-screen cinemas across Punjab, Haryana, Delhi NCR, Himachal Pradesh, and Jammu & Kashmir. Radio broadcasts are planned on MYFM and Big FM radio stations in Punjab, Haryana, and Chandigarh. Print media coverage will extend to these regions and parts of Uttar Pradesh.