Mythological OTT platform 'Hari Om' launches in India for Rs 36 per year

India's first-ever OTT platform dedicated to mythological and religious content, Hari Om, has officially been launched. Hari Om aims to bridge the gap between tradition and modernity, offering a premier destination for Indian heritage and religious content.

Hari Om debuts with a rich lineup of over 20 mythological shows, including epic untold stories such as 'Shri Tirupati Balaji', 'Chaya Grah Rahu Ketu', 'Maa Lakshmi', 'Mata Saraswati', and 'Jai Jagannath'. These productions feature large-budget sets designed to transport viewers back to the golden age, with renowned actors such as Sharad Malhotra (Lord Krishna), Rati Pandey (Mata Saraswati), Yuktii Kapoor (Maa Lakshmi), Mrunal Jain (Rahu Ketu), and Vishal Karwal (Lord Vishnu) leading the cast.

The platform offers both long and short format ‘U’ rated series, catering to senior citizens, children, and young adults. Additionally, Hari Om features bhajans in both video and audio formats, curated animated content on mythology, and podcast versions of the same content. Users can also enjoy live aartis from major temples, book prasad, stay updated with temple news, make donations, and explore many other exciting features.

The launch includes two original series:

Shri Tirupati Balaji: Starring Vishal Karwal, this series revolves around the religious story of Shri Hari Vishnu's incarnation as Shrinivasan at Tirumala Hills.

Chaya Grah Rahu Ketu: Featuring Mrunal Jain, this show tells the tale of the Asura Swarnbhanu, who becomes immortal by drinking Amrit and is subsequently punished by Lord Vishnu.

Commenting on his role, Vishal Karwal said, "It is a great honor to play the role of Lord Vishnu, an avatar of Shri Tirupati Balaji. Wearing the mukut and costume felt deeply spiritual. The promos suggest the grand scale and spectacular storytelling.”
Rati Pandey, who plays Goddess Mata Saraswati, expressed, "I am thrilled to portray Goddess Mata Saraswati. It's an honor to play such an important character, and the experience has been incredibly rewarding.”

Nivedita Basu, Senior Vice President Group, stated, “We take great pride in launching India's first mythological platform. This platform is special to us as it showcases our rich culture to the world. We aim to transport viewers to the golden age, experiencing religion and mythology in its purest forms. This platform will explore untold religious stories and delve into the detailed narratives of mythological characters whose stories have never been fully explored."

Hari Om is set to become a one-stop destination for mythological content enthusiasts, blending entertainment, education, and cultural knowledge. The app is available on the Play Store, App Store, Google TV, Samsung TV, Apple TV, LG TV, and Fire TV.

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