Nilon’s CMD Dipak Sanghavi stars in campaign celebrating regional flavours

Food brand ropes in CMD Dipak Sanghavi in the latest film campaign. Set on a bus filled with passengers from diverse states, the narrative takes a quirky twist when they are handed Nilon’s regional pickles. As each passenger tastes a pickle, they begin speaking the language of that region—like switching to Rajasthani after tasting Rangilo Rajasthan. 

This clever storytelling device emphasises how Nilon’s pickles celebrate the authentic essence of regional flavors, transporting you on a cultural adventure with just one bite. 

Adding a unique touch, Dipak Sanghavi makes a surprise cameo as the bus driver, symbolizing his role in driving innovation in the industry. His appearance highlights Nilon’s commitment to creating products like the Regional Pickle range, designed to cater to the diverse flavours of India.

Dipak Sanghavi, Chairman & Managing Director, Nilon's commented, “As the leading pickle brand in the country, we at Nilon’s feel a strong responsibility to accelerate the growth of the pickle category and bring renewed excitement to it. I took the driver’s seat, both figuratively and literally, to steer the category towards a vibrant future. With innovative campaigns like this, we aim to connect with Gen Z and Millennials, making pickles not just a cherished tradition of the past but also a relevant and exciting choice for tomorrow.” 

Aditya Pandya, Group Solutions Manager, Django commented, “Working on this campaign with Nilon’s was one of the greatest experiences I have had in my career. The client and the brand gave us the full freedom to express our creativity and execute it as per what we wanted the final output to be. They always supported us in every decision we made and put their full trust in us. We worked as a team and executed this campaign, seeing it come to life makes me feel really proud of the job all of us have done collectively together. The idea of Mr. Dipak Sanghavi, CMD Nilon’s acting in the film was the ground breaking idea we came up with in this campaign. He plays the role of the bus driver in the film. We chose this role for him as he is also someone who is driving change in the industry with innovative product ranges. Overall working on this campaign was a great experience and I am looking forward to executing many more campaigns like these in the future with Nilon’s.”

Also Read: Nilon's launches campaign for their new regional pickles range