‘No Jhanjhat Life Insurance Fatafat’ campaign announced by HDFC Life

A foremost insurer in India, HDFC Life,  has launched its new campaign ‘No Jhanjhat Life Insurance Fatafat’, which promises a swift and seamless life insurance buying experience, customised for the fast-paced world of today. With the protagonist of the campaign navigating through the challenges of life, each scene acts as a captivating resemblance to the simplicity of making purchase of insurance through the online channel of HDFC Life. The campaign comprises of a series of seven short videos, with gleeful yet illuminating chronicles, devised to chuck your funny bone while portraying the effortlessness and quickness of buying life insurance online on https://www.hdfclife.com/.

Click here for the videos.

Bid farewell to cumbersome paperwork and lengthy waiting period — HDFC Life offers a range of benefits at your fingertips. Leading the charge in innovation, HDFC Life leverages cutting-edge technology to enhance accessibility and convenience. From customisable plans like Click2Achieve to expert advice and instant quotes, HDFC Life ensures a hassle-free journey towards financial security.

Vishal Subharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life emphasised the importance of raising awareness about life insurance in India, where penetration remains low. He stated, "India has very low penetration of life insurance – 3.2%* coupled with a vast protection gap of about 91%**. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently."

In FY 2024, HDFC Life has already secured over 66 million lives, with a claim settlement ratio of 99.7%. The campaign's ultimate goal is to encourage individuals across the nation to secure themselves and their families financially through the digital platform, designed for anytime purchase and service.

Through initiatives like the "No Jhanjhat Life Insurance Fatafat" campaign, HDFC Life is committed to contributing to the mission of 'Insurance for all by 2047.