Bounceback weekly ads into this Week's Top Discoveries!

A prominent life insurance campaign draws inspiration from a cricketer's journey, reflecting on life's unpredictability and the importance of preparedness, akin to the security offered by life insurance. In the healthcare sector, a groundbreaking TV commercial humorously tackles the discomfort of fungal infections and the urge to scratch, featuring a well-known Bollywood actor. For the culinary world, a campaign underscores the significance of choosing the right edible oil for health and festive cooking, with a popular celebrity highlighting its benefits. In the automotive sphere, a new sports edition of a vehicle is celebrated in a comprehensive campaign marking the 112th anniversary of its debut at a historic rally. Finally, an AI-powered ad beautifully captures the essence of Onam with a blend of traditional and modern elements, showcasing the vibrant festival and its cultural richness.

HDFC Life

The campaign film portrays an uplifting narrative that mirrors Rishabh Pant’s bounceback journey. It shows Rishabh reflecting on life’s unpredictability and recalling a pivotal moment from his childhood when his mother’s words guided him through a setback. The story transitions to the present where a well-prepared Rishabh confidently faces the world highlighting that every challenge can be overcome through foresight and planning – much like how life insurance offers financial security in times of crisis.

Candid

Glenmark's Candid has teamed up with BBDO India to launch a groundbreaking TV commercial that redefines advertising standards in the healthcare sector. The new campaign, titled #HataKhujliLagaCandid, delves into the psyche of consumers grappling with the discomfort of fungal infections and the incessant itching that accompanies them.

The TVC strikes a resonant chord with audiences by addressing the common urge to scratch, which often exacerbates the skin infection. The campaign features Bollywood actor Divyendu Sharma, known for his comedic timing, who brings humor to the portrayal of the common urge to itch, emphasizing how it can worsen skin infections.

The campaign captures the spirit of festivals celebrated with loved ones, savouring delicious dishes, and creating lasting memories. At the heart of the campaign is the idea that the right edible oil can play a pivotal role in promoting holistic well-being. Kareena Kapoor Khan, known for her widespread appeal, represents this message by showcasing the care she takes in selecting the right oil for her family's health. The narrative emphasises that making small, mindful choices, like selecting the right oil for daily cooking, can significantly impact one’s health and overall well-being.

Skoda India

The campaign introduces the latest sporting range of Škoda Auto India and is in collaboration with PHD under Omnicom Media Group. The 360 degree campaign is live across social media and other channels

Commemorating 112th year anniversary of the debut of Škoda Auto at Rallye Monte Carlo,  the all-new Slavia Monte Carlo edition has been launched by Škoda Auto in India.

Joyalukkas India

The video opens with a breathtaking view of Kerala’s lush green paddy fields, immediately evoking the spirit of Onam. As the film progresses, viewers are treated to a visual symphony of traditional Onam celebrations and the joyful essence of the harvest festival. From the iconic Pookalam (flower carpet), art forms of Kerala, beautiful landscape, to the joyous Thiruvathira dance, every element is beautifully crafted by AI, making it a visual treat for the viewers. The AI-powered ad has successfully merged the past and present, showing how technology can enhance storytelling without losing its emotional depth.

Meri Maggi

Continuing with its spirit of culinary innovation, MAGGI has unveiled the Happy Bowl. The new product combines irresistible taste with goodness of atta, and is a source of protein, calcium, vitamin A, and fiber. Available in two delightful flavours, 'Yummy Masala' and 'Twisty Tomato,' this new offering is crafted to delight young palates while embodying MAGGI’s commitment to delivering great taste through innovation.

 Also Read: Rewind 2022: PR industry was able to bounce back with resilience this year: Radhika Mehta