Pepsico plans to launch 'namkeen' products in India

Pepsico's snacks brands like Uncle Chipps and Kurkure enjoy an appreciable market share in India. However, the company has not been able to dip into the country's enormous namkeen market.

The Pepsico India chairman, Sanjeev Chadha, has told the media that the company has planned to placate the Indian palate with innovative products that use ingredients indigenous to the country.

Further, it has been reported that Chadha believes there were plenty of opportunities for the company in India's juices and drinks category.

As for the namkeen plan, the project to establish Pepsico's fourth snacks plant, at an estimated cost of around USD 50 million, is already underway.

At present, however, it is not known what namken products the company plans to introduce to India.