PlayR celebrates selling over 100K units of merchandise across 5 IPL teams

PlayR, a trailblazer in sports apparel, merchandise, equipment, bikes and accessories, proudly announces a significant milestone in its journey. The company has surpassed 100,000 units sold, 85% jerseys and 15% units of fan merchandise, equipment, and accessories. This achievement spans across five prominent IPL teams: Chennai Super Kings (CSK), Mumbai Indians (MI), Rajasthan Royals (RR), Punjab Kings (PBKS) and Kolkata Knight Riders (KKR).

The market sales segmentation for playR is as follows: 50% of sales come from online channels, including ecommerce and quick commerce; 40% are from offline sales; and 10% are attributed to global exports.

playR has been listening to its customers and has managed to significantly bridge the gap between fake and original Jersey with introduction of affordable fan jerseys, starting at just Rs 799/-. playR’s dedication to quality, exhaustive product range, and extensive reach has fueled this remarkable growth.

As a bootstrapped venture, playR’s growth is entirely organic, reflecting its strong brand presence and customer loyalty. The parent company, iCOREts, also serves as a channel partner for adidas- sports speciality range contributing to about 40% of the sales revenue, underscoring its credibility and market influence. iCOREts Private Limited has demonstrated significant financial growth, with sales reaching ₹18 crores for FY 22-23, with 100% growth to ₹36 crores for FY 23-24, and an impressive ₹24 crores estimated in just the first quarter of FY 24-25.

"We thank the IPL franchise team partners and fans for entrusting us. We strive to provide high-quality, affordable sports merchandise to fans worldwide," said Ravi Kukreja, Co-Founder playR and Director iCOREts Private Limited. "Our focus on closing in on the disparity of prices between fake and original products and omni-channel marketing has resonated with customers, and we are excited to continue this journey of innovation and excellence."