Prateek Pathak joins Branch international as the Head of Marketing

Prateek Pathak has joined Branch International as the Head of Marketing, bringing over a decade of experience in guiding and transforming brands and products across various industries and global markets. He previously served at Stashfin for three years and has held diverse roles throughout his career, including positions at PR wing of President's Secretariat, Hindustan Times, The New York Times, India Today, Lokmat Media Pvt Ltd, Asia News International, Bharatiya Janata Party, SoLoMo Media, Times Internet, Fairmont Hotels & Resorts, bloom Hotel Group, and Khyathi Solutions. He also worked in the Marketing, Growth Hack, and Brand Partnerships department at Balancehero India.

Prateek is an alumnus of Stanford University and Cornell University. In a LinkedIn post, he expressed his enthusiasm for this new role, stating, “Eager to navigate this exciting journey, I look forward to contributing to the financial well-being of the mobile generation.”

His expertise encompasses a wide range of areas, including Marketing, Branding, Performance, Communications, Digital Strategies, PR, Performance Marketing, Social Media Management, Digital Marketing, Luxury Branding, Brand Management, Web Product Management, Online Business, Google Analytics, Product Management, Cost Optimization, Viral Branding, and Mobile App Marketing.