Red FM celebrates the power of the written word

In this age of social networking and by the minute status updates Red FM, the station for expression, has launched a campaign to bring back the age old art of writing diaries. The campaign encourages listeners to appreciate the small things in life and capture them in ink. Red FM will also be giving out its special branded diaries to listeners who want to adopt the habit of writing regularly.

The initiative will be promoted extensively on air and on social media. Listeners in Mumbai can SMS Red Dairy to 58585 to win their own Red FM diaries.

Nisha Narayanan, Senior VP- Projects and Programming, Red FM 93.5 Network added "Wasn't it John Lennon who once remarked "Life is what happens to you when you are busy making other plans". Most of us are always on the run, never stopping or realizing that life is flashing by. Through this initiative we are trying to get people to stop, and take those 25-30 minutes out of their daily routines to reflect and to write. After all life deserves more than 140 characters!"