redBus launches election season campaign for travel sale

redBus, the world’s largest online bus ticketing platform, announces its “Travel to Vote” campaign which includes an exclusive offer for its first-time users across India. By applying the coupon code VOTE24, first time users can avail a 15% discount, up to Rs. 250, on their bus bookings. In addition to this, customers are eligible for a cashback of up to Rs. 250, making their journeys even more cost-effective.

As part of their effort to provide affordable and convenient travel during the Lok Sabha Elections 2024, redBus is offering a discount and cashback deal to help users travel easily while they exercise their voting rights. This offer is designed to make bus travel more affordable and ensure participation of all eligible citizens in the voting process.

Travel to Vote Offer Details:

Discount of 15% up to Rs. 250 on bus ticket bookings and Cashback up to Rs. 250, availed on using Coupon Code: VOTE24

As part of the "Travel to Vote" campaign, redBus also launched an innovative television commercial leveraging the "Breaking News" format of news channels to capture viewer attention and stand out amidst election coverage. The TVC, will be aired on major news channels, with the aim to reach a high viewership audience amidst the election period. This contextual placement ensures the campaign's message is delivered effectively to potential voters planning their travel. The media strategy also includes a robust digital presence, incorporating video ads, along with targeted communication through owned media channels.

"At redBus, we are dedicated to continuously enhancing our customers' travel experiences through innovative solutions. The “Travel to Vote” campaign is our way of supporting the democratic process by making travel more accessible and affordable during the election period. We hope this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus” said Pallavi Chopra, CMO, redBus.

This limited-time offer is targeted towards prospective customers and provides exceptional value. Through this initiative, redBus aims to simplify travel planning and make it more economical for users, especially during the election period, thereby encouraging more people to utilize the convenience of online bus booking and participate in the voting process.