redRail by redBus creates railway anthem as tribute to nation’s lifeline
redRail, the rail ticketing platform by redBus, is proud to announce the launch of its latest campaign, “Sound of Nation”. This dynamic crowdsourced project transforms the distinctly recognizable and nostalgic sounds of Indian trains, shared by redRail users, into a unique musical composition, produced in-house and shared on redRail’s YouTube and Instagram platforms. Railways are the lifeline of the nation,the “Sound of the Nation” is redRail’s tribute to the pivotal role of railways in the freedom struggle and the role they continue to play in India today.
Pallavi Chopra, CMO of redRail said “‘Sound of Nation’ epitomizes the innovative spirit of redRail by redBus by transforming the everyday sounds of trains—so pivotal in our daily lives—into an evocative musical piece. This song is actually created by the people of India, given that we crowdsourced it. We have put it together as a creative celebration of our railway heritage, designed to deeply engage our audience and rekindle their appreciation for the iconic train journeys that have shaped our nation. The Fuel, our in-house creative agency, has achieved a great balance in the song, making it contemporary as well as timeless. Through this unique approach, we honor the historical significance of trains while forging a fresh connection with modern India.”
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